State and national Hispanic leaders joined El Pasoans Friday,
calling a rock band’s apology for an ethnic slur and the offer of a free
trip for two El Pasoans to a European concert, an insult to injury.
They instead launched a state and national
boycott against the top-rated British rock group Def Leppard, said
a spokesman for the League of United Latin American Citizens.
Joe Loya, LULAC district director in
El Paso, called the free trip a payoff, and said boycotting the
trip “is just as important” as boycotting the band.
Elliott made the offer from Japan on
Friday after apologizing for a comment about El Paso as “that place
with all the greasy Mexicans: made to a Tucson, Arizona concert audience
the night after Def Leppard played El Paso September 6th.
Apologizing, Elliott said:
“Being an English person I really didn’t
understand that was such an insult because I’m not Mexican-American…..And,
obviously that night I made a big mistake. It was not meant as
a racial or harmful statement in any way….And, if I’ve offended
anybody, I’m very, very sorry about it.”
Elliott made the telephone apology
after Hispanic leaders and rock radio stations reacted angrily
to the ethnic slur reported in Arizona Daily Star Friday.
While broadcasters at radio station
KLAQ, where the call was placed from Tokyo, said Elliott’s apology
seemed sincere, they also agreed to stick by the weekend boycott
of Def Leppard music.
Elliott had been awakened in Tokyo,
where it was morning, to comment on the matter. The station promoted
Def Leppard’s El Paso performance.
Responded Loya to Elliott’s apology:
“It’s a payoff. He’s trying to buy
a fault. He’s trying to buy off El Paso and we won’t have it.”
Loya said he did not know how long
the boycott would last but added the local organization will meet
Monday to discuss the issue. He said he would be in touch with the
LULAC state director Johnny Mata and LULAC national president Mario
Obledo over the weekend to discuss to boycott in detail. He said a major
plan of action will be implemented Monday.
“It’s my understanding that Hispanics
across the state and in California are upset over the comment,” Loya
said.
Soon after KLAQ took the lead in boycotting
Def Leppard’s music this weekend, other rock radio stations joined
and conducted listener polls.
By late Friday night, local record
stores and rock nightclubs had joined the boycott.
“The only song we’ve been playing is
Rock of Ages. But since the comment about El Paso, we’ve taken it
off our dance requests for the weekend or until the boycott is lifted,”
said an Eastside rock nightclub manager.
Earlier on Friday, Loya, and Charlie
Cohn, KLAQ general manager, demanded the apology from the rock group.
As for the trip Elliott offered to
pay from his own pocket, Loya said, “That doesn’t satisfy LULAC
a bit. This is just an offer he is making to forget the whole thing.
Why does he bother to take two greasy Mexicans out to Europe?”
“A Lot of people sweep the floor with
El Paso and it’s not right,” said Janice Henderson while browsing
at a record store.
“I’M VERY, VERY SORRY……”
Transcript records singer’s apology
to El Paso
The following is a transcript of the Def Leppard apology
to El Paso:
ARIN MICHAELS, KLAQ PROGRAM DIRECTOR
AND DISC JOCKEY: According to the Arizona Daily Star, a Tucson
newspaper, you allegedly made a remark on stage while performing,
during Rock of Ages, referring to El Paso as “That place with all the
greasy Mexicans”. Is that what you said?
JOE ELLIOTT, DEF LEPPARD LEAD SINGER:
In all honesty I don’t remember, but it’s very unlikely. It is possible.
What happens, you see, during the set we always do this crowd participation
bit. One thing that always gets the crowd going, usually, in a positive
way is by mentioning the town that you played in the night before.
By saying that they make twice as much noise. It gets, you know, the
audience going in quite a big way. If I said that and offended anybody,
then I apologize more than you could imagine I could do. The fact is
the only reason it was said, if indeed it was said, and I do remember
this actually is that when we played in Tucson, Arizona, the people I
have eye contact with which is maybe the first 10-12 yards of the crowd. There was a lot of Mexican-Americans in Tucson,
right, and the reason I said that was just basically they’re the people
I see. So you expect the rest of the audience you can’t see to be
the same kind of, you know, mixture of people. So the only reason
I mentioned Mexican-Americans in Tucson is because I could see them
there and we played in front of a lot of them in El Paso the night
before.
And I thought it would wind them up
more if I actually mentioned their own kind of, you know, their own
race of people. It was not meant as a racial or harmful statement in
any way. It was basically just a bit of a wind up to try to get the crowd
more excited than they already were.
MS. MICHAELS: So a remark about….why
a remark about greasy Mexicans?
ELLIOTT: I have no idea. I can’t
answer that. Possibly because I watch too much Cheech and Chong.
It wasn’t intended as a harmful thing. It was the same way as we get
called Limey Tea Bags, you know. Why Limey? It’s the same thing, it
was totally unintentional. Being English, right, being an English
person I really didn’t understand that was such an insult because
I’m not Mexican-American.
I do not live in El Paso, so I don’t
actually understand what is and what is not a good or bad thing
to say. And, obviously, that night I made a big mistake. It was unintentional,
and supposedly just, you know, a bit of playful chit-chat with the
audience. That’s all it was supposed to be. And, if I’ve offended anybody,
then I’m very, very sorry about it….it actually upsets me to think that
somebody out there thinks that I’ve intentionally ripped into El Paso.
I mean, the day we were there, it was Def Leppard Day for a start…the
lord-high mayor there made us all honorary citizens….it was something
with a lot of pride involved.
There’s no way that we are gonna abuse
that on purpose. We’re not that kind of band.
I always do remember….like four years
ago, I was driving a van delivering nuts and bolts….that was my job.
And now I’m the singer in a very successful rock and roll band and
there’s no way I’m abusing that situation.
It was totally unintentional. I really
am sorry if I offended anybody.
MS. MICHAELS: Well, you did,
that’s how El Paso took it and we do accept your apology, and we
thank you very much for calling all the way from Tokyo.
ELLIOTT: No problem. Before I
go, I would like to, actually I’m just taking this into my own hands,
it’s not sorted out, but we will sort this out, right?
MS. MICHAELS: Yes.
ELLIOTT: I suppose it’s the least
we can do, really. We’re gonna organize some t-shirts and some albums,
right? And, we will, at my own expense, fly out two listeners to
see our show in Europe, Paris or somewhere like that from El Paso.
MS. MICHAELS: Wonderful, I think that’s
only fair…We do appreciate that and again I thank you very much for
calling and for the apology.
"Disc jockey Arin Michaels tapes Def Leppard lead singer Joe Elliott's apology to El Pasoans from Tokyo while KLAQ
general manager Charlie Cohn takes over broadcasting".
"Arin Michaels holds an album cover ripped
apart in protest to remarks by Def Leppard".
2} DEF LEPPARD CHANGES ITS TUNE
'Greasy Mexicans' regretted
October 1, 1983
By Edna Gunderson
El Paso Times staff writer
Terming the remark “playful chit-chat,” Joe Elliott,
lead singer for rock group Def Leppard, apologized Friday for calling
El Paso “that place with all the greasy Mexicans.”
Elliott earned the dubious distinction
as the Earl Butz of rock ‘n’ roll after making the remark during
a Tucson, Arizona concert September 7, the day after the British band
played before a sell-out crowd in the El Paso County Coliseum.
Jill Schensul, pop music critic for
The Arizona Daily Star, the Tucson newspaper that quoted Elliott,
said the singer blurted the insult while encouraging audience participation
in the song Rock of Ages.
Elliott apologized by phone from Tokyo
to El Paso radio station KLAQ-FM, which broadcast the message at
7 p.m. Friday.
“If I’ve offended anyone, then I’m
very, very sorry for it. Being an English person, I didn’t really
understand that the expression was such an insult,” Elliott said,
noting that few Americans realize the label “limey” is considered
derogatory by Britons. “I’m not a Mexican-American. I do not live
in El Paso, so I don’t really understand what is and what is not a
good or bad thing to say.” Elliott explained that he made the comment
while encouraging audience cheers.
“What gets the crowd going is mentioning
the town the night before and saying they made twice as much noise,”
Elliott said.
Both the Tucson and El Paso audiences
were heavily Hispanic, he said, adding, “I thought I would wind them
up more if I actually mentioned their own race of people. It was not
meant as a racial slur of harmful statement in any way.”
Asked why he used the word “greasy,”
Elliott said, “ I don’t know. I can’t answer that. Possibly because
I watch too much Cheech and Chong {a comedy team}. Obviously, that
night I made a big mistake. It was unintentional.”
Def Leppard members were proud to be
named honorary citizens of El Paso the day of their performance,
Elliott said. In recognition of the band’s popularity, Mayor Johnathan
Rogers had proclaimed September 6th Def Leppard Day. “There’s no way we’re going to abuse that
on purpose,” Elliott said. “It actually upsets me to think someone
out there thinks I’ve intentionally ripped into El Paso.”
He promised to send Def Leppard t-shirts
and records to KLAQ for distribution to El Paso fans and said,
“At my own expense, we’ll fly out two listeners to our in Europe,
in Paris or somewhere like that, from El Paso.”
Elliott’s apology came on the heels
of a public outcry Friday, with angry reactions fired from the mayor,
rock radio stations and the League of United Latin American Citizens.
The mayor issued this statement Friday
afternoon: “Such comments are disgusting. The Hispanic culture is
valued highly in all of the world and especially in El Paso. An apology
is certainly due to the citizens of El Paso. As far as I’m concerned,
the band will not be welcome in El Paso again.”
Irate representative of KLAQ-FM radio
and LULAC blasted the band Friday. Joe Loya, LULAC district director,
called for a boycott of Def Leppard records, concerts and t-shirts.
“We need to hit him where it hurts….in
the pocketbook, Loya said, adding that Elliott’s apology
would not affect LULAC’s plans. “An apology won’t cut it. Anybody
who makes that kind of statement is a bigot and a racist. It should
never have been said. What good reason can you give me to forgive someone
like that? There’s no reason.”
Hoping to mobilize nationwide action,
Loya said he contacted other LULAC district directors and the organization’s
national president, who Loya said plans to file a protest with
British Prime Minister Margaret Thatcher.
“We are asking all Americans against
racism to destroy their Def Leppard records,” Loya said. “We are
not going to stand for this. They come here, take our money, then insult
us.”
Loya first got wind of the gaffe from
his 14 year-old daughter, Sabina, who heard the announcement on KLAQ.
“My daughter thought the world of them,
and they called her a greasy Mexican,” Loya said, adding that he
had paid $13.95 for his daughter’s Union Jack t-shirt. “Now I’m going
to burn it.”
At the suggestion Elliott’s words may
have been spoken jokingly, Loya spat angrily,
”Whether it was said in jest or seriously
is immaterial. I’m not laughing. It’s not funny. I hope they don’t
come back.”
KLAQ declared a weekend boycott of
Def Leppard records, but may extend the boycott if the station’s
listeners demand it during a phone poll planned for Monday.
Elliott made the remark at a Tucson,
Arizona concert September 7th, the day after the band packed
El Paso County Coliseum. Elliott apologized by phone from Tokyo
to KLAQ Friday.
Lopez is willing to forgive.
“He has apologized. In hindsight,
I don’t think he meant the remark as an insult. I’m of Mexican-American
descent myself. I think we ought to let bygones be bygones,” Lopez
said Saturday.
The station received 3,000 calls
Friday and Saturday concerning the boycott.
“Most people are dead set against
Def Leppard. About 20 percent don’t know what is going on. Ten
percent are willing to give the guy a break,” Lopez said.
He believes the reaction about
Elliott’s remark has gotten out of hand. On Friday, mayor Johnathan
Rogers issued a statement calling such remarks “disgusting” and
said the band would not be welcome in El Paso again. Joe Loya, district
director of the League of United Latin American Citizens, called
for a boycott of Def Leppard records, concerts and t-shirts.
Meanwhile, Yvette Mona, a lifetime
member of Rock Brigade {the band’s fan club}, tried to rally
supporters Saturday.
“I want to urge fans to come
to Def Leppard’s aid and let the media know they stand by Def
Leppard,” Mona said.
She thinks Elliott’s comment
was “an innocent mistake.”
“The day Def Leppard was in town,
I took Joe and his girlfriend shopping in El Paso. I am Mexican-American
myself, an in no way did he lower me because of it. He has nothing
against Mexican-Americans,” she said.
In his apology, Elliott offered
to pay the expenses of two El Pasoans to a Def Leppard show in
Europe.
“Some people are calling that
a payoff,” Mona said. “But the band members are from working class
families themselves. Joe’s not offering the trip with that in
mind.”
Radio station KSET-FM is boycotting
Def Leppard records at least through the weekend. Disc jockey
Mark Ross said that in a telephone poll Friday afternoon 77 percent
favored the boycott.
Ron Haney, disc jockey at KEZB-FM,
said the station isn’t taking a stand, one way or another.
“We have only one Def Leppard
record and the time for it hasn’t come up for it, yet. We haven’t
pulled it and we haven’t played it,” Haney said.
Jaime Torres doesn’t have a comment
about Def Leppard. But he’s talked to plenty of people who do.
Torres is manager of Mane Event
Hair Design, whose telephone number differs one digit from that
of KLAQ.
“I’ve had so many calls today
because of that,” Torres said Saturday. “It’s Def Leppard this
and Def Leppard that.”
He received at least 30 wrong
calls, none in favor of Def Leppard.
4} DEF LEPPARD FAN SAYS CONDEMNATION WAS TOO QUICK
Yvette Mona believes that El Paso acted too quickly in
condemning rocker Joe Elliott of the Def Leppard band for saying El
Paso is “that place with all the greasy Mexicans.”
Miss Mona, assistant manager of Cielo Vista
Cinema, has been working with the group’s fan club, The Rock Brigade,
for two years. When the group visited El Paso last month, she acted as
a guide for Elliott and his girlfriend.
So far, two radio stations have suspended play
of the Def Leppard music and the League of United Latin American Citizens
has called for national boycott of the group.
“The reason Joe Elliott made his remark…..he
thinks it’s a playful thing they say to each other,” she said.
The group is from England. She said the media
are “blowing it out of proportion.”
Elliott called radio station KLAQ from Tokyo
to apologize for the remark saying he did not realize it was such an
insult.
She said radio stations here should have waited
until they had word from Elliott about the incident before taking action.
At radio station KLAQ, morning disc jockey Jeffrey
Scott said the station is asking listeners to cast votes for or against
a ban of Def Leppard records at one of El Paso’s Sound Warehouse stores.
The station suspended air-play of Def Leppard
music Friday.
So far, he said, the phone calls he has solicited
on the air have been divided 50-50. One person, he said, suggested
the band change its name to Dead Leppard..
Some of the callers believe El Paso has been
slapped in the face, and that the comment is unforgivable.
Others, he said, say they believe El Paso didn’t
fully realize what he said.
KSET-FM morning disc jockey Steve Crosno said
that the band’s music was suspended after the station took a survey
and found that about 77 percent of those responding were against the
air-play.
“We’ve had a lot of people call and say ‘let’s
forgive them,” Crosno said. And, he added, if the station gets more
of those calls, it may take another survey and put the music back on the
air.
Miss Mona said Elliott learned the phrase “greasy
Mexicans” from movies starring comedians Cheech and Chong.
She said that LULAC, which is pushing for a
national boycott of the group, should “go after” Cheech and Chong.
She said she believes Elliott is “not at all”
bigoted.
5} MAYOR CALLS FOR BOYCOTT OF BAND
Rogers backs LULAC against Def Leppard
October 5, 1983
Mayor Johnathan Rogers called for a permanent boycott of
all Def Leppard music in El Paso and gave his support to the League of United
Latin American Citizens who reinstated a state and national boycott of the
rock band today.
“I support the LULAC decision,” said Rogers
after speaking to Joe Loya, LULAC district director, who informed the
mayor of the boycott.
“There should be a permanent boycott of all
Def Leppard music by El Paso radio stations because Def Leppard insulted
the Hispanic community which is so vital to El Paso.”
Meanwhile, El Paso rock music lovers decided
to forgive the British band’s lead singer, Joe Elliott, for calling
El Paso “that place with all the greasy Mexicans” after a five day boycott
of the group was lifted at radio stations throughout the city.
Leading the lift was the station that led the
boycott, KLAQ, as early morning disc jockey Jeffrey Scott spun Def Leppard’s
Photograph. Said Scott: “Time heals all wounds. We’re going to bring
back Def Leppard.”
The station and Loya…on behalf of LULAC, began
the boycott after learning that Elliott made the remark last month
before a Tucson, Arizona audience one night after performing before El
Paso fans.
On Friday, Elliott telephoned the station from
Tokyo and apologized to El Paso for making the mistake.
As a peace offering, Elliott said he would
give two El Pasoans an all-expense paid trip to a European concert
as well as give KLAQ Def Leppard t-shirts and albums to give away to
its listeners.
The radio station has decided to reject Elliott’s
gifts, including the trip, general manager Charlie Cohn said.
“We are going along with that request from
the LULAC’s and the mayor,” Cohn said.
“We felt that if we could agree on not accepting
the trip and t-shirts and records, we would remain basically in the
same corner. We went into this thing together and will stay in this
together.”
“We will forego the trip. But we had to play
the music depending on what our audience wanted and decided.”
Weighing heavily on that decision was a two-day
poll of El Pasoans who voted at local record stores. The vote was 65
to 35 percent to return Def Leppard music.
Meanwhile, Loya said a state and national LULAC
boycott of the rock band will get underway.
“The El Paso LULACs voted to boycott Def Leppard.
Def Leppard t-shirts, records and the trip. We’ve been getting phone
calls from all over the state in support of the boycott,” Loya said.
“LULACs feel the youngsters don’t understand
the significance of the remark. We
don’t want to accept any pay-off and that is what the offer of the trip
and other Def Leppard items are….a pay-off,” Loya said.
In addition to the boycott, a written apology
from Elliott has been demanded from LULAC state director Johnny Mata.
6} DEF LEPPARD SINGER SAYS HE'LL GIVE KIDS $10,OOO
October 27, 1983
By Joe Olvera
El Paso Herald-Post
Joe Elliott, lead singer of the rock group Def Leppard,
wants to make amends for his insulting remark about Mexican-Americans
by donating $10,000 to El Paso’s needy children.
Orlando Fonseca, East Central alderman, said
Elliott telephoned him Tuesday, wanting to make a gesture of friendship
to El Paso Hispanics.
Elliott came under fire from Mexican-American
groups when he told a concert crowd in Tucson, Arizona, in September
that his group had just finished playing in El Paso—“that place with
all the greasy Mexicans.”
The uproar Elliott created reached national
proportions, and a boycott of the English group’s music was initiated
throughout the country.
“Elliott called me and said we wants to come
to El Paso the latter two weeks in November to apologize profusely,”
Fonseca said. “He also said he wants to donate $10,000 to the needy children
of El Paso.”
If Elliott is sincere, Fonseca said, he should
offer to do a free concert for El Pasoans. There he could make his
apology public and “also present the $10,000 to the needy children of
El Paso. Then, we’ll know if he truly is sincere,” Fonseca said.
Fonseca said he promised Elliott he would
call the “more vocal” Hispanic leaders to get their reactions to Elliott’s
proposal.
He said he will call Elliott on Monday to
give him an answer.
7} LULAC DIRECTOR SAYS BAND CANNOT BUY OFF HISPANICS
October 27, 1983
By Joe Olvera
El Paso Herald-Post
Mexican-American leaders in El Paso are still angry with
rock band Def Leppard’s insult of Hispanics and one said they can’t
be “bought off”— not even by the singer’s offer to donate $10,000 to
El Paso’s needy children.
Cesar Caballero, President of Concilio del
Paso, said Def Leppard may “someday be forgiven,” but what they said
will never be forgotten by Mexican-Americans.
Def Leppard is the British rock group, whose
lead singer Joe Elliott referred to El Paso as “that place with all
the greasy Mexicans.”
Tuesday, Elliott called Alderman Orlando Fonseca
to offer a “sincere” apology. Fonseca said that Elliott offered to
fly to El Paso in late November, offer a public apology, and donate $10,000
to El Paso’s needy children.
“We do not want any money in any way, shape
or form,” said Joe Loya, director of the League of United Latin American
Citizens District 4.
“They have been offering us the world, and
to add insult to injury, Elliott wrote Mayor Johnathan Rogers and told
him about the insults the group hands out to Germans and other Europeans
during their concerts. We won’t accept a penny,” said Loya.
Loya said he is not speaking for every Mexican-American,
and is not saying that every Hispanic should boycott the group.
“We just should not allow anybody to demean
Mexican-Americans any more,” said Loya. “We can no longer be bought
off, it’s not that easy anymore.”
Caballero said he would support the LULAC
boycott of the group.
“As long as LULAC wants to maintain the boycott,
we do support it,” said Caballero. “Elliott should make the apology
anyway; whether LULAC accepts it or not remains to be seen,” he said.
Caballero said there will be a time for forgiving,
but that the group should understand that Mexicans in El Paso are as
important as the Queen of England, and that Europeans, if they don’t
know about Mexicans, should become familiar with them.
Loya said he will go to the LULAC state convention
in Houston in November and call for a vote on the boycott.
“After the state meeting, we will go to the
national executive meeting in California to call for a national boycott,”
said Loya.
Loya said he “foresees a boycott” until he
talks to the state and national office, which could take “months.”